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Welcome to concentric circles digital, a boutique digital transformation agency based in west-London.
Digital transformation is the process by which a product is made digital by design. Many get the concept of digital transformation wrong as the transformations is not digital-first by design.
For example, newspapers and magazine do not design for the digital native but replicate layout and design of their former print-avatars. The look and feel on mobile devices do not enhance the user experience.
Even for digital-by-design products, the sheer cost of reinvention and keeping up with the latest technology can be daunting.
If it ain’t broke why fix it right? Especially since the process can be slow, or expensive, or both.
In reality, there is no real option but to look at the products and services you sell and review how you can make them digitally available to customers.
The biggest disruption to our lives are the leaps and bounds of technological advances. Who thought that messaging would virtually replace emails? Emails may have been digital-first by design but a plethora of chat apps and Gen AI have changed that.
To transform a business in one giant leap is difficult. What is easier is constantly asking yourself two fundamental questions:
Are we building the right product – products that customers engage with and will pay for?
Are we building the product right – technology that is robust, flexible, scales and grows? Or at the very least, can you fail fast and exit relatively painlessly from the market?
If you are looking to understand the developer process of digital transformation a handy first step is our founder’s blog site.